- Understand and apply concepts specific to the marketing management process
- Understand and conduct proper marketing research useful for a company’s success
- Develop critical and creative thinking abilities as a marketing manager
The starting point of every marketing activity is to identify the clients’ needs and desires, through a well-structured marketing research. This information, along with other aspects of a company’s marketing environment, guides the marketing manager’s decision of choosing the proper market segments and brand positioning. Thus, this course aims to provide useful marketing plans and programs that help companies develop long-lasting relationships with targeted customers.