Științe Economice ULBS- Know the significance of strategy and strategic management, explain why they are crucial for any kind of organization and how can they determine a company’s (sustainable) competitiveness
- Understand the strategic management process and the key role of strategy
- Acquire and develop the competencies which enable creative and critical thinking, fast and timely decisions, and proactive business behaviors
This course introduces students to the theory and practice of strategy as an essential tool for companies in their search for a sustainable competitiveness. The course covers topics related to the strategic management process: assessing the business environment; developing the company’s vision, mission and aims; generating, selecting and implementing strategies; evaluating the performance.
