- Identify and discuss key trends affecting sales organizations and sales managers today
- Understand the best practices in selling that lead to exceeding customer expectations
- Illustrate the logistical functions of the various infrastructural facilities
- Understand the horizontal organizational structures of a sales force
Sales Force and Logistics
The course develops a framework that portrays sales managers’ activities as three interrelated, sequential processes, each of which influences the various determinants of a salesperson’s performance. Also, the course presents logistics concepts and principles in a format that is useful for students as well as practitioners dealing with logistic issues for the first time.