Științe Economice ULBS- The profound understanding of the negotiation process and the communication process within a PR department
- Presenting the importance of the negotiation process within public and private companies
- Operating with the methods, techniques and fundamental algorithms within this field
- To understand the advantages and disadvantages of using public relations in the business environment
This discipline is based on the development of abilities to negotiate independently, creatively and proactively in solving managerial problems or communication problems at any level, and of abilities to identify, detect, assess and interpret a certain situation in the field of business management and resolve problems through negotiation strategies.
