AN ANALYSIS OF THE MARKETING SCIENTIFIC RESEARCH IN ROMANIA

DUMITRESCU Luigi, Lucian Blaga University of Sibiu

TICHINDELEAN Mihai, Lucian Blaga University of Sibiu

BECA Monica Teodora, The Bucharest University of Economic Studies

Abstract:
Today’s marketing theory and practice launches a challenge for many of the traditional approaches of conventional marketing as a discipline. This challenge has encouraged the marketing specialists and managers to think about their clients, strategies and marketing instruments in a revolutionary way. In the effort to adapt the traditional marketing model to the future’s imperatives, the Romanian Marketing scientific research pursues to analyze, redefine and enlarge the traditional marketing model. In this context, the purpose of this research is to describe the Romanian scientific activity within the Marketing domain for the years 2015 and 2016.

Keywords: holistic marketing, marketing 3.0, Romanian Marketing scientific research

JEL Classification: M31

Volume: 69, Issue: 5

Pages: 35 - 44

Publication date: December, 2017

Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/69503dumitrescu&tichindelean&beca.pdf

”Cite