PEER-TO-PEER ECONOMY, A WAY OF SUSTAINABLE TOURISM DEVELOPMENT IN RURAL AREAS

COSMESCU Ioan, Lucian Blaga University of Sibiu

CHINDRIS Cosmin, Lucian Blaga University of Sibiu

Abstract:
The paper presents some elements of a research on the analysis of how "peer to peer economy" platforms can support sustainable tourism development in Romania's rural areas. The aim of the paper is to analyze the way the features of sustainable development overlap (conservation of the natural environment, protection of biodiversity and human heritage, economic development and regeneration) within a "peer-to-peer economy" platform or C2C economy (consumer to consumer/ customer to customer/ citizen to citizen).  The object of the research was to analyze the features of C2C e-commerce platforms such as Airbnb, Loft, Booking.com in the context of sustainable development. The results obtained lead to the viable conclusion that the involvement of rural households in tourism activity by registering their services or goods on a sharing economy e-commerce platform represents an efficient way of associating the small entrepreneur with the big corporations. The most important result is the increase in the limits in which tourism, respectively its support capacity, can be developed.

Keywords: rural tourism, sustainable development, economy

JEL Classification: L83, Q01

Volume: 69, Issue: 4

Pages: 84 - 91

Publication date: November, 2017

Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/69407cosmescu&chindris.pdf

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