IMPACT OF EDUCATIONAL CSR ON REGIONAL BUSINESS

LAVAL Valerian , West University of Timisoara, Timisoara, Romania

Abstract:
The research on business models that incorporates a variety of stakeholders is a recent trend in the field of management. This paper aims to add new insights to this research and analyses the implementation experience of two recent educational CSR projects facilitated by companies, business clubs and a university. This paper describes the underlying mechanisms during the layout phase of these projects and provides an implementation feedback based on a survey performed with executive managers of the regional business environment. Beyond regional considerations this paper is expected to have a general relevance for businesses and governmental institutions operating in regions transforming towards a knowledge driven economy.

Keywords: corporate social responsibility, business strategy, stakeholder management, knowledge driven economy

JEL Classification: M14, L14, L31, M41

Volume: 69, Issue: 1

Pages: 88 - 108

Publication date: April, 2017

Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/69107laval.pdf

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