Article
ENGAGING PEOPLE THROUGH DIGITAL MARKETING - GUIDELINES FOR SOCIAL MEDIA INTEGRATION
STOICA Eduard Alexandru, Lucian Blaga University of Sibiu
Abstract:
Keywords: social media, e-marketing, digital society
JEL Classification:
Volume: 68, Issue: 2
Pages: 218 - 225
Publication date: September, 2016
Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/68215stoica.pdf
STOICA Eduard Alexandru, 2016, ENGAGING PEOPLE THROUGH DIGITAL MARKETING - GUIDELINES FOR SOCIAL MEDIA INTEGRATION, Revista Economică, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol.68(2), pages 218-225, September
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