SOCIAL MEDIA AND ONLINE COMMUNICATION IN PUBLIC SECTOR ADMINISTRATION IN ROMANIA

TODERICIU Ramona , Lucian Blaga University of Sibiu

STANIT Alexandra, Lucian Blaga University of Sibiu

BACILA Marinela-Lidia, Lucian Blaga University of Sibiu

Abstract:
Social networks first came to revolutionize communication in the private sector, that will soon become a necessity in the public domain, due to the need for increased information and interaction of citizens. So, in a few years from the occurrence of this phenomenon, we can talk today about a new paradigm of communication. Platforms like Facebook, Twitter, LinkedIn, Youtube, blogs and many other diverse digital channels, represent key tools in public institutions communication with citizens. A strategic approach, well defined, concrete actions and initiating programs using social networks that can greatly enhance the work of public institutions in Romania and beyond. This article aim is to present the status of social networks usage in public administration institutions in Romania, but also the benefits of this new form of online communication for institutions and their citizens.

Keywords: social media, public administration, e-administration, online communication.

JEL Classification: D83, H83.

Volume: 68, Issue: 5

Pages: 96 - 110

Publication date: December, 2016

Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/68509todericiu&stanit&bacila.pdf

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