PUBLIC PERCEPTION OF THE ROLE OF SCIENCE AND INNOVATION IN SOLVING THE PROBLEMS EXPERIENCED BY CONTEMPORARY ECONOMY

DURALIA Oana, Lucian Blaga University of Sibiu

Abstract:
In the context of contemporary economy, when the entire Europe is increasingly turning towards the so-called “knowledge-based society”, stressing the idea that information should be seen as a good strategic investment in science and research appears to be the only means to cope with the majority of societal changes occurring on European markets. On a different level, it is well known that major technological changes in recent years, plus the saturation of markets and their increasing internationalization raises real problems of survival for the businesses that must find competitive advantages to help them be different on the market and ultimately to determine consumer loyalty and attachment. Innovation appears as being among the few alternatives at the disposal of the society, both at micro and macro-economic level, in order to obtain performance indicators that could support a real sustainable economic growth.

Keywords: innovation, competitive advantage, inclusive-friendly growth

JEL Classification: M310 Marketing

Volume: 68, Issue: 5

Pages: 55 - 63

Publication date: December, 2016

Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/68505duralia.pdf

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