DIAGNOSTIC ANALYSIS OF ELECTRONIC COMMERCE IN ROMANIA

MIHAESCU Liviu, Lucian Blaga University of Sibiu

Abstract:
The paper examines the evolution of electronic commerce by product group (IT, electrical and electronics, the art products, on food and beverages, textiles and leather on the distribution of information, cosmetics) in online stores. We conducted an analysis of the electronic stores regions, the volume of transactions counties. Delimit more strengths and weaknesses of e-commerce in our country, namely: online stores have specialized departments serviced by specialists in informatics, has implemented the Electronic System of Public Procurement, the number of online stores is increasingly higher, but there is a lack of a national strategy for the development of electronic commerce, the low level of e-banking services, limiting sales online in Romania. Electronic commerce is used by all walks of life, many branches of commerce presents developments described in the paper based on the analysis of statistical data in a positive trend, sometimes with large increases specific to the emerging markets.

Keywords: e-commerce, online commerce, online store, e-business

JEL Classification: L81, M15

Volume: 68, Issue: 5

Pages: 35 - 44

Publication date: December, 2016

Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/68503mihaescu.pdf

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