“DIVERSITY MANAGEMENT” TOWARDS “DIVERSITY ENGAGEMENT”: THE NEW KEY DRIVERS FOR THE CORPORATE PERFORMANCES

POLLIFRONI Massimo, University of Turin, Turin, Italy

MILITARU Gheorghe, University Politehnica of Bucharest, Bucharest, Romania

IOANA Adrian, University Politehnica of Bucharest, Bucharest, Romania

Abstract:
Among the different social variables listed by CRS model there is the protection of the “Diversity”: the objective of the present analysis is represented by the attempt to give new meaning to this variable, where an innovative management of the “Diversity” should be able to become a new strategic tool for a company globalized and oriented to Business Ethics. By this new point of view, it is possible to observe the “Diversity” as “Richness”, following a revised perspective to change from being a determinant of “Diversity Management” (traditional approach) to become a strategic key driver oriented to the “Diversity Engagement” (innovative approach).

Keywords: Corporate Culture, Diversity; Business Economics; Labour Management

JEL Classification: M14, M21, M54

Volume: 68, Issue: 3

Pages: 127 - 141

Publication date: December, 2016

Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/68310pollifroni&militaru&ioana.pdf

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