UNDERSTANDING STUDENTS’ PERCEPTION, EXPECTATIONS AND THE NEED OF INNOVATING EDUCATIONAL SERVICES IN THE DIGITAL ECONOMY CONTEXT

MUNTHIU Maria-Cristiana, Universite de Picardie Jules Verne, Amiens, France

CETINA Iuliana, Bucharest Academy of Economic Studies, Romania

Abstract:
The online environment increasingly changes all societal aspects including students’ behaviour, expectations and quality perception of educational services performance. These are all extremely important issues to be understood in order to satisfy them at the highest level possible. This paper aims at thoroughly analyzing the changes occurred in students’ expectations and how educational services provided in universities and business schools have been adapted in order to meet their expectations. The objective is to clarify these aspects and to provide a theoretical basis for future researches on students’ satisfaction concerning educational services in the online environment.

Keywords: expectation; perception; education; online; service quality.

JEL Classification: M31

Volume: 68, Issue: 3

Pages: 103 - 113

Publication date: December, 2016

Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/68308munthiu&cetina.pdf

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