ONLINE SOCIAL NETWORKING SITES IN PERSONAL  AND PROFESSIONAL LIFE – A MARKETING RESEARCH

FUCIU Mircea,

GORSKI Hortensia,

DUMITRESCU Luigi , Lucian Blaga University of Sibiu, Romania

Abstract:
The Internet users have the opportunity to communicate easier and much faster with individuals from all over the world. One of the most recent and time important online communication platform is the online social networks (OSN). This paper presents how the online social networks are used in the personal and professional lives of its users. We present the concept, evolution of OSN, and several advantages, disadvantages and aspects related to the private/professional life balance on social media. The paper underlines a quantitative marketing research that aims to understand how the OSN users understand and use the platform in their personal and professional lives, how they connect to it and how they perceive the effects of this tool on their lives.

Keywords: marketing, online social networks, marketing research, personal & professional life, awareness

JEL Classification: M30, M31, M39

Volume: 68, Issue: 3

Pages: 57 - 73

Publication date: December, 2016

Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/68305fuciu&gorski&dumitrescu.pdf

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