PARTNER CHOICE MULTI-CRITERIA MODEL AT THE STRATEGIC BUSINESS ALLIANCES FORMING

KHARLAMOVA Ganna, Taras Shevchenko National University of Kyiv

BALAN Valeriy, Taras Shevchenko National University of Kyiv

KUKHTA Pavlo, Taras Shevchenko National University of Kyiv

Abstract:
The article contains the authors’ understanding of the concept of strategic alliance. The main areas and directions of potential cooperation between partner enterprises are identified. Sources of synergy in such cooperation are generalized. By means of multi-criteria optimization tools (the analytic hierarchy process and TOPSIS), using the concept of potential synergies based on the model of strategic interaction, the model of choosing partners to create strategic business alliances is developed.

Keywords: strategic business alliances; strategic interaction; multi-criteria analysis; Analytic Hierarchy Process (AHP); TOPSIS

JEL Classification: M16

Volume: 68, Issue: 1

Pages: 103 - 124

Publication date: June, 2016

Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/68109kharlamova&balan&kukhta.pdf

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