BUSINESS MODELS TO MEET THE CHALLENGES OF THE GLOBAL ECONOMY. A LITERATURE REVIEW

OGREAN Claudia, Lucian Blaga University of Sibiu, Romania

Abstract:
The paper aims to perform a literature review on the business models that define the strategic approach of firms in search for competitiveness – within the framework of globalization. The research goals are as follows: to identify the main challenges companies are facing nowadays – due to the complex global economy we are living in, and to explore the business models they develop (or – at least – ought to think about, according to the most recent developments in academia) in order to meet these challenges. The expected results of the study are related to the need for a paradigm shift as regards firms’ strategic positioning toward the challenges of the global economy – when designing and implementing their business models.

Keywords: business model, global economy, competitiveness, paradigm shift, strategic positioning

JEL Classification: D21, F61, L21

Volume: 67, Issue: 6

Pages: 127 - 146

Publication date: December, 2015

Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/67612ogrean.pdf

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