CAN ENVIRONMENTAL ACTIVITIES INFLUENCE COMMERCIAL OR SOCIAL ACTIVITIES OF AN ORGANIZATION?

CÎRSTEA Ștefan, Technical University Cluj Napoca

MARZA Bogdan, Lucian Blaga University of Sibiu, Romania

Abstract:
Starting from the assumption that the environmental protection activities have become important concerns of organizations in all areas in the last decades, this article aims to analyze the influences that these activities have on commercial and social activities of an organization. The research is based on an analysis carried out by authors at national level, on a number of 325 4 and 5-star hotels in Romania. Throughout this article the main correlations established between environmental activities and commercial and social activities, such as: sponsorship of events organized by various entities aimed at environmental conservation, inclusion of environmental policy and actions in commercial strategy or communication to suppliers of the environmental policy will be highlighted.

Keywords: environmental activities, EMS, hotel industry, social activities, commercial activities

JEL Classification:

Volume: 67, Issue: 6

Pages: 110 - 126

Publication date: December, 2015

Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/67611carstea&marza.pdf

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