THE SUPREMACY OF THE WORDS IN BUSINESS

VINTEAN Adriana, Lucian Blaga University of Sibiu, Romania

Abstract:
Words are instruments, they are tools that, in their different ways, may be as effective as any sharp edge. The word transmits, gets value within the contexts. The business world asks for discipline, integrity, trust, enthusiasm, patience, perseverance and the word becomes the best business instrument. The message must be targeted and transmitted in the right direction. If words are ambiguous they can entail misunderstandings, conflicts, weak performance. Some of them are powerful, others must be avoided, others are key words. They all become important if they tally with what we would like to happen in our life, if they can have a positive influence on people we interact around.

Keywords: message, positive, client, communication, trust

JEL Classification: Y9

Volume: 67, Issue: 6

Pages: 38 - 47

Publication date: , 2015

Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/67604vintean.pdf

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