METHODS USED IN AUDIENCE MEASUREMENT OF MASS MEDIA CHANNELS TYPES, RESULTS AND IMPACT
TERCHILĂ Sorin, Lucian Blaga University of Sibiu, Romania
Abstract:
In the present research I will analyze the reactions and opinions of the interviewed persons regarding the main methods used in audience measurement of mass media channels and also it will be analyzed the types, the results and the impact. At the same time, it is aimed at bringing in a connection between the results of audience surveys and the communication strategies developed by public and private companies. Thereby, I will use the interview as a qualitative research method, to confirm or infirm the hypothesis of the present research.
Keywords: Audience measurement, methods, mass media
JEL Classification: M37
Volume: 67, Issue: Supplement
Pages: 173 - 181
Publication date: September, 2015
Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/suplimente/67S17terchila.pdf
TERCHILĂ Sorin, 2015, METHODS USED IN AUDIENCE MEASUREMENT OF MASS MEDIA CHANNELS TYPES, RESULTS AND IMPACT, Revista Economică, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol.67(Supplement), pages 173-181, September. DOI: https://doi.org/
