ROMANIAN AUTOMOTIVE INDUSTRY – ANALYSIS MADE FROM THE INTELLECTUAL CAPITAL PERSPECTIVE

NEDELCU Alexandra Catalina, The Bucharest University of Economic Studies

Abstract:
Starting from the fact that nowadays, automotive companies have bigger revenues due to their investments in technology and innovation, as well as hiring high-skilled labor force, the aim of this research is to analyze the Romanian automotive industry from the perspective of intellectual capital and economic performance. After presenting its latest evolution, this paper carries out an analysis made from three different perspectives: human capital, infrastructure assets and market and intellectual property assets. Based on the results, in the last part of this article, a SWOT analysis of intellectual capital on Romanian automotive industry is sketched out.

Keywords: Automotive industry, Intellectual Capital, SWOT Analysis, Romania

JEL Classification: L62, O34

Volume: 67, Issue: 5

Pages: 80 - 89

Publication date: September, 2015

Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/67507nedelcu.pdf

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