Article
CONSUMER ETHNOCENTRISM AND BRAND NAME EVALUATIONS
KUMRU Uyar, Erciyes University
YUNUS Dursun, Erciyes University
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Volume: 67, Issue: 1
Pages: 80 - 89
Publication date: , 2015
Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/67107kumru&yunus.pdf
KUMRU Uyar, YUNUS Dursun, 2015, CONSUMER ETHNOCENTRISM AND BRAND NAME EVALUATIONS, Revista Economică, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol.67(1), pages 80-89,
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