Article
STRATEGIC CONSIDERATIONS ON HOW BRANDS SHOULD DEAL WITH GENERATION Z
BUDAC Adriana-Camelia, Lucian Blaga University of Sibiu
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Volume: 66, Issue: 5
Pages: 6 - 14
Publication date: , 2014
Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/66501budac.pdf
BUDAC Adriana-Camelia, 2014, STRATEGIC CONSIDERATIONS ON HOW BRANDS SHOULD DEAL WITH GENERATION Z, Revista Economică, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol.66(5), pages 6-14,
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