Article

STRATEGIC CONSIDERATIONS ON HOW BRANDS SHOULD DEAL WITH GENERATION Z

BUDAC Adriana-Camelia, Lucian Blaga University of Sibiu

 

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Volume: 66, Issue: 5

Pages: 6 - 14

Publication date: , 2014

Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/66501budac.pdf


”Cite

BUDAC Adriana-Camelia, 2014, STRATEGIC CONSIDERATIONS ON HOW BRANDS SHOULD DEAL WITH GENERATION Z, Revista Economică, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol.66(5), pages 6-14, . DOI: https://doi.org/


 


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