MOTIVATION AND MOTIVES – DRIVER AND REASON OF CONSUMER’S BUYING BEHAVIOR
TICHINDELEAN Mihai, Lucian Blaga University of Sibiu
VINEREAN Simona, The Bucharest University of Economic Studies
Abstract:
The purpose of the paper is to understand and measure consumer’s motives as part of the complex mental structure which has as result a certain buying behavior. To achieve this goal, the authors structured the paper in two parts: the first part contains a literature review regarding the concepts of motivation and motives, while the second part tries to measure and explain several dimensions of buying motives by using a statistical analysis tool – exploratory factor analysis.
Keywords: motives, motivation, consumer behavior, exploratory factor analysis
JEL Classification:
Volume: 65, Issue: 3
Pages: 169 - 181
Publication date: , 2013
Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/65314tichindelean&vinerean.pdf
TICHINDELEAN Mihai, 2013, MOTIVATION AND MOTIVES – DRIVER AND REASON OF CONSUMER’S BUYING BEHAVIOR, Revista Economică, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol.65(3), pages 169-181, . DOI: https://doi.org/
