Article

MOTIVATION AND MOTIVES – DRIVER AND REASON OF CONSUMER’S BUYING BEHAVIOR

TICHINDELEAN Mihai, Lucian Blaga University of Sibiu

VINEREAN Simona, The Bucharest University of Economic Studies

 

Abstract:
The purpose of the paper is to understand and measure consumer’s motives as part of the complex mental structure which has as result a certain buying behavior. To achieve this goal, the authors structured the paper in two parts: the first part contains a literature review regarding the concepts of motivation and motives, while the second part tries to measure and explain several dimensions of buying motives by using a statistical analysis tool – exploratory factor analysis.

 

Keywords: motives, motivation, consumer behavior, exploratory factor analysis

JEL Classification:

Volume: 65, Issue: 3

Pages: 169 - 181

Publication date: , 2013

Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/65314tichindelean&vinerean.pdf


”Cite

TICHINDELEAN Mihai, 2013, MOTIVATION AND MOTIVES – DRIVER AND REASON OF CONSUMER’S BUYING BEHAVIOR, Revista Economică, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol.65(3), pages 169-181, . DOI: https://doi.org/


 


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