CONSUMER BEHAVIOR IN TOURISM AND THE INFLUENCING FACTORS OF THE DECISION MAKING PROCESS

VINEREAN Alexandra, Lucian Blaga University of Sibiu

Abstract:
Being part of the tourism industries requires substantial knowledge. Therefore, it is important to be aware of all the factors that influence a tourist to purchase a particular tourism product. These complex factors are vital into the final purchase decision of an offer with emotional value for customers. This paper presents the typologies of tourists and tourism, and in relation to these aspects, the different types of segmentation, as well as several motivators and determinants that tourism companies and tourists should acknowledge in order to provide the premises for a win-win situation.

Keywords: consumer behavior, motivators, market segmentation, determinants, tourists, types of tourism, purchase

JEL Classification: M31

Volume: 65, Issue: 2

Pages: 186 - 198

Publication date: , 2013

Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/65214vinerean.pdf

”Cite