REDEFINING THE RELATIONSHIPS WITH CLIENTS DURING TIMES OF CRISES – A NECESSARY OR COMPULSORY FEATURE

CIOCHINA Iuliana, Constantin Brâncoveanu University

GUST Marius, Constantin Brâncoveanu University

PARPANDEL Denisa Elena, Constantin Brâncoveanu University

Abstract:
The purpose of this paper is to highlight the profound changes in markets as a consequence of globalization, increased competition, technology development, communication paths and the complexity of modern customer who made their presence felt, requiring a paradigm shift in the marketing theory. The objectives of the research are to analyze the relationship marketing that emphasizes the importance of cooperation between the various participants - suppliers, employees, distributors - in order to provide an optimal value to the target customers. The expected results are aiming the transition from theory to practice, from rigidity to flexibility of Romanian companies.

Keywords: consumer, business environment, change, client, crises

JEL Classification: D12, D22, D4

Volume: 65, Issue: 1

Pages: 129 - 142

Publication date: , 2013

Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/65110ciochina&gust&parpandel.pdf

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