STUDY REGARDING THE ATTITUDES TOWARD CORPORATE SOCIAL RESPONSIBILITY OF THE WORLD’S TOP TRANSNATIONAL CORPORATIONS
OGREAN Claudia, "Lucian Blaga" University of Sibiu
Abstract:
Transnational corporations (TNCs) are the leading actors of the global economic scene; so their strategic behaviors tend to be followed by their challengers – in search for global competitiveness. Therefore (and in spite of some well known blunders and slippages), Corporate Social Responsibility (CSR) may have the vocation to become a generalized dimension of the corporate strategy – as well as an answer to some of the very thorny problems facing the humankind. The aim of the paper is to analyze the attitudes toward CSR of the world’s top TNCs, in order to see if there is a pattern regarding their strategies.
Keywords: transnational corporations, corporate social responsibility, strategic approach
JEL Classification: F23, M14
Volume: 62.3, Issue: 3
Pages: 77 - 89
Publication date: , 2012
Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/RE%203-62-2012.pdf
OGREAN Claudia, 2012, STUDY REGARDING THE ATTITUDES TOWARD CORPORATE SOCIAL RESPONSIBILITY OF THE WORLD’S TOP TRANSNATIONAL CORPORATIONS, Revista Economică, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol.62.3(3), pages 77-89, . DOI: https://doi.org/
