PURCHASE STRATEGY – NECESSITY AND CONSTRAINTS

CRISAN Silviu, Lucian Blaga University of Sibiu

Abstract:
Aiming the insurance of natural resources, the purchase or supply represents one of the essential activities for any company. The operation of a company, as well as the general efficiency of the company relies on the purchase manner. Through its importance and its status of permanent interference with the environment, the purchase is a highly complex and difficult activity, even a high risk activity. This paper attempts to illustrate the actions to be taken, to insure, within the manifestation of an economic and financial crisis from the purchase point of view, the undisturbed operation of a company.

Keywords: purchase, company, market, purchase strategy, economic and financial crisis

JEL Classification: M21

Volume: 63.4-5, Issue: 4-5

Pages: 58 - 69

Publication date: , 2012

Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/RE%204-5-63-2012.pdf

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