FACTORS AFFECTING CONSUMER PURCHASE INTENTION ON FASHION MUSLIM OFFICIAL WEBSITE IN THE DIGITAL ECONOMY ERA

YUNITASARI Hasna, Airlangga University

HASIB Fatin Fadhilah, Airlangga University

NILASARI Widiyanti Ayu, Airlangga University

HARTANTI Amnanda, Airlangga University

RAHMAWATI Dewi, Airlangga University

Abstract:
The high mobility of people requires the availability of goods and services, which must be fast and follows consumer demand. The presence and advancement of technology enable consumers to access the internet and choose the desired product; one way to do this is through e-commerce websites. Using e-commerce websites for promotion, product development, online transactions, product delivery, and after-sales support, which provide mutual backing, facilitates sellers and buyers to transact more effectively and efficiently. It is crucial for business actors in the digital era, such as e-commerce websites, to pay attention to things that attract customers. This study aims to determine the effect of information quality, website aesthetics, and Islamic physical attributes on purchase intention, with customer satisfaction as a mediating variable. This study applied a quantitative approach and obtained information by distributing online questionnaires. The sampling technique used probability sampling. The number of samples was 120 respondents who had met the criteria, namely Muslim women with a minimum age of 18 years, domiciled in Greater Jakarta, and had explored Muslim fashion official websites but never bought products through the website. The data analysis used Structural Equation Model (SEM PLS) technique with SmartPLS 3.0 software. The test results show that the variables of information quality and website aesthetics significantly positively affect customer satisfaction. The customer satisfaction variable has a significant positive effect on purchase intention, but the Islamic physical attributes variable does not significantly affect customer satisfaction.

Keywords: Information Quality, Website Aesthetics, Islamic Physical Attributes, Purchase Intention

JEL Classification: M31, L67, L81

Volume: 75, Issue: 4

Pages: 46 - 56

Publication date: December, 2023

DOI: 10.56043/reveco-2023-0036

Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/75405hasib&yunitasari&nilasari&hartanti&rahmawati.pdf

”Cite