CHARACTERISTICS OF CONSUMER BEHAVIOUR IN SERVICES SECTOR

GOLDBACH Dumitru, Bucharest University of Economic Studies

RADULIAN Andreea, Bucharest University of Economic Studies

POPA Mircea, Bucharest University of Economic Studies

Abstract:
The science of marketing has had a dynamic evolution, being influenced, over time, by the diversity of socio-economic and political contexts. Regardless of the geographical space to which we refer, reality has showed that marketing was concerned with satisfying the needs of citizens, seen in the key as consumers of goods and services.Therefore, this diversification also needed the emergence of new paradigms in what the area of health care services means. As the socio-economic context experienced major changes and the tools used experienced a diversification. Recently, the COVID-19 pandemic has generated a change in approach, especially in what the doctor-patient relationship means. In other words, what needles, 4 years ago seemed to be perfectly valid, today must be repositioned.In this context, in this article we have carried out research about the paradigm shift of the doctor-patient relationship in diabetic conditions.

Keywords: Healthcare, Patient, Customer Satisfaction

JEL Classification: M31

Volume: 75, Issue: 1

Pages: 19 - 29

Publication date: April, 2023

DOI: 10.56043/reveco-2023-0002

Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/75102goldbach&radulian&popa.pdf

”Cite