INTERNAL MARKETING AND HUMAN RESOURCES MANAGEMENT – A SIMPLE RELATIONSHIP OR AN IN-DEPTH SYNERGIC EFFECT?

FUCIU Mircea, Lucian Blaga University of Sibiu

ȘERBAN Anca, Lucian Blaga University of Sibiu

Abstract:
Internal Marketing and Human Resources Management seem to be two different concepts, but at the same time they are working towards the same overall goal: “satisfied employees that promote the company’s products or services as well as its values, mission and principles”. The current paper is a brief literature review which aims to bring a better understanding of the symbiotic relationship between the two concepts, and which should become the spring board of further research in the matter, at least for the Romanian business world. We are underlining concepts, common elements and some human resources management strategies and directions that is implemented, in this everchanging, technology based and highly competitive business environment, should bring about satisfied and loyal employees which that are the main assets in the promotional activity of ones company.

Keywords: internal marketing, strategies, human resources management, employee relationship

JEL Classification: M1, M39, O15

Volume: 74, Issue: 4

Pages: 18 - 23

Publication date: December, 2022

DOI: 10.56043/reveco-2022-0033

Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/74402fuciu&serban.pdf

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