INTENTIONS AND MOTIVATIONS TO REVISIT NATURAL HERITAGE SITES

STOENICĂ Laurențiu, ARTIFEX University of Bucharest

Abstract:
In the current context, which determines a rather cautious consumption behavior for tourism products/services in Romania and around the world, tourists intentions to revisit some destinations take on a special significance for tourism organizations. Tourist destinations proposed to consumers increasingly include natural and cultural heritage attractions, places that offer many opportunities, more safety for visitors in post-pandemic conditions, activities that take place in the open air, with more space for them. An effective marketing communication of tourism organizations will increase the attractiveness of tourist destinations, of natural heritage, promoting the benefits of this type of tourist product, will generate a favorable image in the minds of consumers as well as intentions to revisit in the future. Tourists seek to identify, choose and finally make a decision to visit a destination that provides as much of what they want from travel, where they have something to see, attractive tourist experiences both in terms of the beauty of the landscapes and natural attractions. The study aims to identify influences on the intentions to revisit tourist destinations. Based on exploratory research of literature and descriptive research, in a marketing approach, the study brings to attention the need to know, understand and fructify the attitudes and behaviors of consumers of tourism services, their intentions and motivations to revisit tourist destinations. Given that tourists have access to information and benefit from more and more information about natural heritage sites, they will be motivated to plan periods of time and resources to revisit the tourist destination for relaxation and recreation. Intentions to revisit some tourist destinations are manifested as a result of consumer satisfaction, even in the conditions of new possible travels to other attractive tourist areas.

Keywords: revisit intention, motivations, tourist destination, marketing, natural heritage

JEL Classification: M31, Z32

Volume: 74, Issue: 3

Pages: 108 - 120

Publication date: October, 2022

DOI: 10.56043/reveco-2022-0030

Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/74310stoenica.pdf

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