THE COMMUNICATION PROCESS WITHIN  THE VACCINATION STRATEGY AGAINST COVID-19  IN ROMANIA. PARTICULARITIES AND SOLUTIONS WITH IMPACT ON THE ECONOMY AND SOCIETY

TERCHILA Sorin, Lucian Blaga University of Sibiu

Abstract:
This research paper is mainly focused on analyzing and presenting the most important aspects and particularities of the communication process within the vaccination strategy against covid-19 in Romania. Also, it will analyse other communication campaigns initiated by international organizations and will identify solutions for development of the communication process. At the same time, it can be mentioned the bibliographic synthesis, comparative analysis of official documents and published studies, but also interviewing some persons specialized in the field of communication. Some preliminary results can be highlighted: communication campaigns generate major effects on citizens and decisively influence their behavior and decisions.

Keywords: targeted messages; public-private partnership; transparency; impact

JEL Classification: M37

Volume: 73, Issue: Special

Pages: 337 - 354

Publication date: December, 2021

DOI: 10.56043/reveco-2021-0064

Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/73S23terchila.pdf

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