DROPSHIPPING IN ROMANIA, OPPORTUNITY OR ILLUSION

SERBAN COMANESCU Adrian, Ovidius University of Constanta

Abstract:
Dropshipping means online trading through a supplier that delivers on behalf of your company. The supplier is the one who handles all the physical activities, respectively storage, warehousing, packaging and delivery. The selling company only has to deal with the actual sale of the products, the creation of an online store, the conception of a brand and the promotion. Thinking about the Romanian market, in the context in which companies like Amazon or similar are not yet active, one may fall to the conclusion that dropshipping in Romania could be a huge opportunity. By dropshipping you can introduce new products on the local Romanian market and you can experience a new business model that does not involve as many risks as traditional business models.  In this paper, our main goal was to identify a business model for the Romanian market, one that involves multiple advantages, such as:  - Less spending with a lower risk.  - An easy and cheap way to start a business  - There is no financial experience and expertise is required.  • You can keep in check your business quite easily.  - You can build a real brand through a relatively safe method, with limited risks.  As for methodologies, I used the SWOT analysis, wanting to find out whether this type of business fits the Romanian economic climate. The research conclusions highlighted the undisputed opportunities of dropshipping, but also the fact that there is a feeling of distrust in this type of business, given the fact that in Romania it is at the beginning of the road. 

Keywords: Dropshipping, Distribution, Supplier, Marketing

JEL Classification: M31

Volume: 73, Issue: 2

Pages: 98 - 108

Publication date: May, 2021

DOI: 10.56043/reveco-2021-0018

Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/73208serban.pdf

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