COMMUNICATION STRATEGIES DURING THE PANDEMIC PERIOD AND THE IMPACT ON THE ECONOMY AND SOCIETY

TERCHILA Sorin, Lucian Blaga University of Sibiu

Abstract:
The aim of this study is to present the ways and channels of communication during the pandemic, and the effects on the economy and society. Thus, the qualitative research method used is the interview. Most of the interviewees consider that during this pandemic period they changed both the way of communication and the communication channels. Also, they believe that all these changes will generate effects in the medium and long term. We are in full digitalization process in the public and private sector and this aspect can generate a positive impact in the economy and society.

Keywords: communication, strategy, digitization, impact, opportunity

JEL Classification: M37

Volume: 72, Issue: 4

Pages: 109 - 119

Publication date: December, 2020

Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/72408terchila.pdf

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