THE COMPETITIVE ADVANTAGE OF MULTINATIONALS OPERATING IN EMERGING MARKETS OUTSIDE THEIR ECONOMIC AREA OF ORIGIN

SAVA Ana-Simina, Lucian Blaga University of Sibiu

Abstract:
Taking into account the increasing and frequent changes nowadays, such as the influence of globalization upon economic actors and the direction towards which the big players in the economic field are heading, financial management is regarded as a decisional process. The central element in the development of this research is a financial performance analysis, of multinational companies in the Romanian market, taking into consideration financial factors, but also external, non-financial factors such as cultural, ethical and political factors, or factors that concern the workforce in a particular area of interest, or the protection of the environment.

Keywords: multinationals, emerging markets, host country, competitive advantage

JEL Classification: F23, F21, G15, G18

Volume: 72, Issue: 4

Pages: 82 - 100

Publication date: December, 2020

Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/72406sava.pdf

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