ENTREPRENEURSHIP IN PANDEMIC: HOW TO SUCCEED?

LUNGU Anca Elena, Alexandru Ioan Cuza University of Iași

BOGOSLOV Ioana Andreea , Lucian Blaga University of Sibiu

Abstract:
The entrepreneurship-oriented literature has always highlighted that risk and uncertainty highly influence the activity of each entrepreneur. In the context of the COVID-19 pandemic, end 2019 – beginning of 2020 also revealed that risks and uncertainty cannot be fully anticipated by individuals. The only remaining alternative consists in adapting to the new trends and requirements of the market in which they operate. The present article aims to identify and illustrate, in broad lines, the key factors that lead to the success for some of the most well known companies at global level, in the context of COVID-19. Also, the research in question will reveal how the winners and losers appeared, by presenting representative examples in this regard.

Keywords: Entrepreneurship, Entrepreneurial Activity, Crisis, COVID-19, Pandemic

JEL Classification: L26, O30, F20

Volume: 72, Issue: 2

Pages: 36 - 44

Publication date: July, 2020

Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/72204lungu&bogoslov.pdf

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