LITERATURE OVERVIEW ON ENTREPRENEURSHIP AND INNOVATION

LUNGU Anca Elena, 1Alexandru Ioan Cuza University of Iași, Romania

BOGOSLOV Ioana Andreea, Lucian Blaga University of Sibiu, Romania

Abstract:
The aspiration to profit prompts (some) entrepreneurs to innovate, to stand out from the crowd. Seeking the new and applying it to the products placed on the market entails both constant mental activity and a correctly projected and assumed transposition. The intertemporal dimension of entrepreneurial decisions is the game-changer, making the difference between winning and losing. This article aims to make a narrative review of the specialty literature to identify the primary opinions that refer to innovation and the entrepreneurial activity conducted by individuals within the market process.

Keywords: Entrepreneurship, Innovation, Entrepreneur

JEL Classification: L26, O30, D50

Volume: 71, Issue: 5

Pages: 47 - 56

Publication date: December, 2019

Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/71504lungu&bogoslov.pdf

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