EWOM IMPACT ON HOTELS RANK: COMPARATIVE STUDY BETWEEN CITIES FROM ROMANIA

CRISTIAN Mihai, Lucian Blaga University of Sibiu

Abstract:
The use of eWOM has been growing ever since the spread of the internet world-wide. In the tourism sector electronic word-of-mouth became a key factor in deci-sion-making and behavior of the Internet users, generating useful information about a certain location. In this article we will approach the word of mouth on the tourism websites and applications. This paper’s aim, aside from a comparative analysis between four important cities from Romania, it is a research on how the eWOM affects the hotel general score from OTA websites like booking.com and tripadvisor.com.

Keywords: eTourism, Online Review, eWom

JEL Classification: Z32, L83, L86

Volume: 71, Issue: 5

Pages: 7 - 18

Publication date: December, 2019

Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/71501cristian.pdf

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