THE RISE OF INSTAGRAM – EVOLUTION, STATISTICS, ADVANTAGES AND DISATVANTAGES

FUCIU Mircea, Lucian Blaga University of Sibiu

Abstract:
The current paper, which is mostly a literature review paper, aims to underline the concept of social media, the evolution of the Instagram platform, several important statistics related to this visual platform (number of users, profile of the users, age groups, time spent online etc.), as well as some important advantages and disadvantages for the companies when using this platform for doing business or for when they develop their own online strategies. We are also presenting the types of posts that the Instagram users are appreciating, as well as several important aspects related to when to post on Instagram in connection to a certain industry or field of activity.

Keywords: marketing, social media, Instagram, brand

JEL Classification: M30, M31, M39

Volume: 71, Issue: 4

Pages: 53 - 63

Publication date: December, 2019

Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/71404fuciu.pdf

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