PESTEL ANALYSIS APPLIED IN TOURISM EVALUATION IN BRAILA COUNTY

NICULA Virgil , Lucian Blaga University of Sibiu

SPANU Simona, Lucian Blaga University of Sibiu

Abstract:
The Diagnostic Analysis of Tourism in Braila County represents a broad investigation of the main economic, technical, sociological, legal and managerial aspects. This analysis was carried out in order to highlight the strengths and weaknesses of the tourism activity in the county, as well as the opportunities and threats of the environment that favour or threaten the development of this activity, including generating causes.   The PESTEL method is reflected in recommendations on the sustainable development of the sector under consideration (to capitalize on strengths and opportunities) or corrective (to eliminate or mitigate identified weaknesses and threats) based on a detailed analysis of political, economic, social, technological, ecological and local legislation, which are related to regional and national reality.

Keywords: diagnostic analysis, tourism, sustainable development

JEL Classification: Q56, Z32, R58

Volume: 71, Issue: 3

Pages: 54 - 68

Publication date: November, 2019

Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/71304nicula&spanu.pdf

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