ADVENTURE OR SUCCESSFUL STORIES?

VINTEAN Adriana, Lucian Blaga University of Sibiu, Faculty of Economic Sciences

Abstract:
The research implied published information that was used to find out stories and interesting case studies about the diamond industry during crises and not only, in different countries and with powerful investors.Risky or not, diamonds had been traded along centuries when the marketing and sales strategies had to be reconsidered and especially now, in the digital age when there is a new generation of consumers. The diamond industry has adapted to values, behaviours and ways of life. Still they will remain a permanent store of value, their eternal quality making them perfect investments regardless the century or the crises we live in.

Keywords: market risk, diamond industry, luxury jewellary market, behavior of the consumers

JEL Classification: M29

Volume: 71, Issue: 2

Pages: 130 - 141

Publication date: September , 2019

Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/71210vintean.pdf

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