SHARING ECONOMY – A CHALLENGE FOR THE HOTEL INDUSTRY. CASE STUDY: AIRBNB

POPSA Elena-Roxana, Lucian Blaga University of Sibiu, Faculty of Economic Sciences

Abstract:
At present, alongside traditional forms of accommodation, reserved through travel agencies, intermediaries or directly from providers, peer-to-peer accommodation business models have been developed, to maximize economic, social and cultural exchange. In this respect, the technological development of the communications networks is one of the factors that influence the accommodation activity and implicitly the hotel industry. Sharing economy would not have been possible without information and communications technology, which not only facilitated the dissemination of information, but also contributed to a significant reduction in the cost of trading products or services. In this context, the aim of the paper is to analyse the impact of one of the biggest sharing platforms for accommodation services, namely Airbnb, on the hotel industry.

Keywords: sharing economy, hotel industry, Airbnb

JEL Classification: O32, Z32

Volume: 71, Issue: 2

Pages: 118 - 129

Publication date: September , 2019

Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/71209popsa.pdf

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