ETHICAL EVALUATIONS FOR VIRTUAL ENTREPRENEURSHIP APPLICATIONS OF TRAVEL AGENCIES: A RESEARCH ON CONSUMER DIFFERENCES

KENAN Güllü, Erciyes University, Turkey

DIDEM Aşar , Erciyes University, Turkey

Abstract:
In this study, it is aimed to reveal the ethical perceptions of the consumers using Virtual Entrepreneurship (web-based marketing) applications of travel agencies. Multivariate Variance of Analysis (MANOVA) was applied to the variables that included the level of evaluation of consumers' ethics expressions assessment levels. An analysis of variance (ANOVA) was conducted to determine the differences in the ethical perception of consumers. As a result, it can be said that is necessary for the agents to construct and apply their own ethical codes based on global ethical princibles and to take some permanent precautions by public institutions by making the necessary supervision.

Keywords: Travel Agents, Ethic Perception, Virtual Entrepreneurship, Kayseri

JEL Classification: M21, M31

Volume: 71, Issue: 1

Pages: 68 - 81

Publication date: March, 2019

Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/71107kenan&didem.pdf

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