DATA MINING AND BIG DATA PROCESSING FOR MARKETING

Ciprian-Marcel POP, Babes-Bolyai University

Eniko Elisabeta BODEA, Babes-Bolyai University

Abstract:
This papers approaches marketing through the eyes of informatics, how this mix (between marketing and informatics) does works out for consumers and marketers. We look in both direction and try to find out who is winning more: consumers or marketing specialists. We look specifically into concept like Data Mining and Big Data or algorithm in Marketing. This being the consequence of the fact that in our days data is stored in data bases and, in order to obtain information out of it, some tools and methods are needed, and we think that this two (data mining and big data) are used widely in marketing to target customers profiles and to discover and predict trends. We are looking to answer the questions: Who needs more informatics and marketing: Consumers or Marketing Specialists? Are we using informatics in marketing or marketing in informatics? Some twisted questions that challenged us.

Keywords: Data Mining, Big Data, Marketing, Consumers, Marketing Specialists

JEL Classification: M00, M21, M31, M37

Volume: 70, Issue: 4

Pages: 94 - 104

Publication date: September, 2018

Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/70407pop&bodea.pdf

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