SHARED VALUE – IS THIS THE RIGHT DIRECTION?

SERBAN Radu-Alexandru, Lucian Blaga University of Sibiu, Romania

Abstract:
The debate around the concept of ‘value’ has a long history. Starting with the great contributions of philosophers Plato and Aristotle which devoted time to unfold the meaning and purpose of ‘value’ like utility and “value-in-exchange” as basis for the concept until present days when academics, pundits etc. developed several theories like shareholder theory, triple-bottom-line approach, stakeholder theory, ‘shared value’ in order to see the ‘big picture’. The purpose of this paper is to present in an objective way the main approaches regarding the concept of ‘value’ from the viewpoint of a company, how to create and capture value linked to all the elements involved directly (eg. managers, shareholders etc.) and indirectly (governments, NGOs, community etc.).

Keywords: shared value, company, shareholder, stakeholder, innovation

JEL Classification: G32

Volume: 70, Issue: 3

Pages: 157 - 165

Publication date: August, 2018

Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/70312serban.pdf

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