THE CONSUMPTION BEHAVIOR AFTER 2008-2009 CRISIS. EVIDENCE FROM ROMANIA

MAXIMLaura DIACONU, Alexandru Ioan Cuza University of Iasi, Iasi, Romania

MAXIM Andrei, Alexandru Ioan Cuza University of Iasi, Iasi, Romania

Abstract:
The purpose of this paper is to identify and analyse the main factors that have influenced the consumption behaviour of the Romanians after the 2008-2009 crisis and, consequently, the types of goods bought by them. To reach this purpose, the study involved both an extensive investigation of the specialized literature and an empirical research, based on a structured survey, conducted on a sample of 288 people form N-E part of Romania. The results indicate that most of the respondents are influenced by the quality in buying durable goods and by the price-quality ratio in the case of the non-durable ones.

Keywords: consumption behaviour, price, brand, quality, income

JEL Classification: E21

Volume: 70, Issue: 3

Pages: 65 - 78

Publication date: August, 2018

Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/70306diaconumaxim&maxim.pdf

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