IMPLICATIONS OF FESTIVAL CULTURE IN TOURISM DEVELOPMENT IN THE CITY OF SIBIU

NICULA Virgil, Lucian Blaga University of Sibiu

CHINDRIS Cosmin, Lucian Blaga University of Sibiu

Abstract:
The paper presents how the International Theater Festival in Sibiu (FITS) contributes to the development of the city of Sibiu and its surroundings. The aim of the paper is to analyze the extent to which large, established cultural events converge to the tourism development of an entire area. The object of the research is to provide an economic and social analysis of the Sibiu tourism industry during the festival, compared to the average of the tourist season, i.e. the period from May to September. The aim of the paper does not consist in a mere display of economic results, which is well above average; it explores the correlations and ways in which the development of festival culture inevitably leads to organic tourism development. Hence, the final part of the paper offers a good practice model, one which can be successfully "franchised" to other cities of Romania.

Keywords: tourism, development, culture, festival

JEL Classification: L83, Q01

Volume: 69, Issue: 6

Pages: 120 - 127

Publication date: December, 2017

Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/69612nicula&chindris.pdf

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