THE INFLUENCE OF DIRECTLY OBSERVABLE FACTORS ON THE BEHAVIOR OF THE ORGANIC AGRO-FOOD PRODUCTS CONSUMER

DURALIA Oana, Lucian Blaga University of Sibiu

Abstract:
It is no longer a novelty that the whole activity of an organization is aimed at best satisfying the requirements of consumers. Only in this context is it possible to discuss obtaining of a profit that will provide the organization with the necessary resources for the continuation and, as the case may be, the extension of activity. However, what is emerging as an extremely interesting marketing phenomenon that has been analyzed in the past 10-15 years is the orientation of the demand of an increasing segment of consumers towards organic products, and especially towards organic agro-food products aimed at satisfying the existential needs of the individual as a consumer. Thus, the present paper targetsthe highlight of a customized analysis of the factors with a direct observable influence on the behavior of the consumer of organic agro-food products, made comprehensive by the presentation of statistical data from secondary data sources regarding the behavior of the European consumer of organic products.

Keywords: consumer behavior, directly observable influence factors, purchase decision, organic agro-food products

JEL Classification:

Volume: 69, Issue: 6

Pages: 42 - 54

Publication date: December, 2017

Download the article: http://economice.ulbsibiu.ro/revista.economica/archive/69605duralia.pdf

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