Discipline Name: Brand Strategies
Teaching period: 3rd Semester
Assessments: Homeworks, Essays, Team Project and Final Exam
Credit:8

Course Description:

Brand Strategy seeks to increase a product's perceived value to the customers. It is therefore an important key to success in markets, where the products adjust more and more. The aim of this course is to provide students with all relevant theoretical dimensions of successful Brand Strategy. Further, they will become acquainted with branding tools and will learn how to use them effectively. Students are required to demonstrate a critical reflection of the theories and concepts presented in the course. The course is also concerned with putting Brand Strategy theory into practice by examining a number of real-world brands and case studies. Students will develop an understanding of the complex reality and process of Brand Strategy.

Course Objectives:

1. Develop an understanding of the complex reality and process of Brand Strategy

2. Develop essential skills for scientific working

3. Generate creative and original solutions to strategic branding problems

4. Train their rhetorical and didactical competences and develop

self-awareness and critical ability, attitudes, which characterize effective researchers

5. Train personal initiative, teamwork, attitude of responsibility, self-awareness and critical ability