Științe Economice ULBS- Develop an understanding of the complex reality and process of Brand Strategy
- Generate creative and original solutions to strategic branding problems and to communicate these efficiently
- Train rhetorical and didactical competences and develop self-awareness and critical ability, attitudes, which characterize effective researchers
This course seeks to increase the customers’ perceived value of one product. Therefore, it is a crucial element to attain success in the markets, where the products tend to adjust more and more. The aim of this course is to provide students with all the relevant theoretical dimensions of successful Brand Strategy. Further, they will become acquainted with branding tools and will learn how to use them effectively.
